The BOTANIQ Collection, the umbrella brand of the BDPST Group, which unites hotels and gastronomic units, and its loyalty programme: the BOTANIQ Benefit. The brand created by the BDPST Group comprises hotels and gastronomic establishments that, although different in theme, share the same approach to their environment and values. The unique collection currently has eight members – including BOTANIQ Castle of Tura, Andrássy Kúria & Spa in Tarcal and Melea – The Health Concept in Sárvár – and will be expanded with more units guaranteeing guests that they can expect the same high quality, standards, and experience them every time they visit our restaurants and hotels.
“The BOTANIQ Collection is more than a brand. It’s about creating value and telling stories based on our traditions and heritage. It is strongly connected to nature while providing a unique, contemporary guest experience and communicating value. All the pieces in the collection have been meticulously and carefully designed to serve the well-being, relaxation and rejuvenation of our guests,” said Ráhel Orbán, Creative Director of BDPST Group, Managing Director of BDPST Koncept, one of the creators of the BOTANIQ Collection brand. “The brands we create, I believe, contribute to keeping our values and traditions alive,” she added.
The exclusive event also marked the debut of the Hungarian brand’s loyalty program, BOTANIQ Benefit, which is an essential part of the umbrella brand. BOTANIQ Benefit allows regular customers who regularly visit BOTANIQ Collection units to earn loyalty points, which not only provide them with unique discounts and benefits, but also allow them to become members of an active community.
“The BDPST Group aims to be a catalyst for the development of tourism in Hungary, including the high-end segment. The unique experiences offered by the members of the BOTANIQ Collection and the newly debuted BOTANIQ Benefit loyalty programme all serve the purpose of attracting new guests to Hungary and Budapest,” said Zoltán Somlyai, CEO of BDPST Hotel Management Zrt.
